HOW TRAFFIC, SALES & PROFIT FOUNDERS LAMAR & RONNIE TYLER ARE CREATING ‘NEW BLACK HISTORY’ THROUGH ENTREPRENEURSHIP

Lamar and Ronnie Tyler have done the work so Black entrepreneurs can pull up to the winner’s table ahead of the game.

As founders of Tyler New Media and Traffic Sales and Profit (TSP), the two-time Inc. 5000 power couple are change agents who are breaking chains by educating Black entrepreneurs on how to create well-engineered systems and strategies to increase their profits and build their burgeoning brands.

A passion fuels the Tylers to change the economic landscape of the Black community by aiding entrepreneurs who want to secure the bag with a blueprint to Black wealth. Together, they are essentially creating “New Black History” by closing the wealth gap through entrepreneurship.

Through their work, the Atlanta power duo is disrupting and dismantling systemic barriers Black communities face by helping entrepreneurs enhance their odds of financial wellness.

Traffic Sales and Profit has helped more than 20,000 Black-owned businesses earn collectively $100 million in revenue annually, year over year.

Additionally, this same community has had 10 organizations on the Inc. 5000 list over the last 3 years; Tyler New Media, SheDavi, EFS Group, Client Attraction University, Sassy Jones, Travel Divas, Izzy & Liv, CurlMix, Curl Kit and Miller Media Group.

TSP is a supportive ecosystem for purpose-driven African American business owners locked out of opportunities to start or grow their businesses because of economic disadvantages, lack of access, capital, know-how, or for basically being Black. And yes, that’s still a thing.

“According to a McKinsey report, “participants in focus groups said that they feel that their race—and sometimes age and gender—makes loan officers hesitant to lend to them.”

Biases still exist, especially in the banking industry, and racial funding gaps are fundamental.

According to NerdWallet, “while 82.1% of white business owners are approved by online lenders, both Black and Hispanic business owners still trail in approval rates, coming in at 67.2% and 71.5%, respectively.”

“Research shows that white-owned startups have an average of $18,500 in outside equity at the founding, compared to just $500 for Black-owned startups.” the report continues.

And when it comes to funding African American-led small businesses, the McKinsey report contends that Black entrepreneurs are denied small business loans every year or credit refused at an alarming rate. In comparison, their white counterparts are more likely to receive full funding for their enterprises.

Meanwhile, Black women are the fastest-growing entrepreneurs in the United States. Yet, somehow in 2023 are still “the most disrespected… unprotected and most neglected person in America,” as Malcolm X stated back in 1962.

And data shows that 8 out of 10 Black-owned businesses fail within the first 18 months of opening due to lack of information, which further lends credence to the fact that Black business owners need support to scale and grow.

The McKinsey report also makes clear: “Business networks can support Black entrepreneurs, but Black entrepreneurs are less likely to know and hear about relevant networks that can help support and promote their businesses.”

Where one door closes, the Tylers step into the room and open up a floodgate of opportunities for Black entrepreneurs.

Through their extensive network, the TSP group led by the Tylers have banded together to disband racist business culture by creating a community. Got a business question? Community members are encouraged to ask away and, in return, will most definitely receive an avalanche of responses from other members more than happy to have their brains picked.

And the result? In 2020 during the pandemic, the TSP Mastermind, which teaches Black entrepreneurs the blueprint for adding zeros and commas to their bottom line, collectively generated over $49 million in revenue, with their most high-performing numbers being earned during COVID months, Lamar said.

Especially when 1,100 private U.S. corporations that pledged an estimated total of $200 billion to Black equity efforts after George Floyd’s murder in 2020 are still mostly unfulfilled, according to a 2020 McKinsey & Company report.

Lamar and Ronnie have built a table where Black entrepreneurs are invited to have a seat, break bread and build wealth.

And the sense of community and uniqueness of the TSP group extends to the TSP conference.

If you’ve never been to one, get ready to Milly-rock on this particular block because this is the community “barbecue” you’d want to be invited to.

Imagine this: the TSP conference is alive with dozens of entrepreneurs jamming to Frankie Beverly & Maze or swag surfing in the hotel conference corridors while networking and building business relationships.

Yes, entrepreneurs are learning about funding resources, social media strategies, passive income, and investments, and yes, it’s a business conference — sans the stuffy suits.

It’s a new business environment, bustling with energy and where the likes of Janice Bryant Howroyd, the first African American woman to operate a company that generated more than $1 billion in annual revenue, graced the stage at one conference in Atlanta, sharing her secrets to economic success.

On another occasion, legendary 5x NBA champion and ground-breaking entrepreneur Earvin “Magic” Johnson, who is estimated to be worth $600 million, dropped jewels as the keynote speaker of the TSP LIVE 2022 June conference.